Our clients want results in terms of quality, cost and performance through world class industrial design, market driving innovation and implementation.

Who are 4design
We're an experienced team of visionary product designers and creators.

With over 50 years of design and production experience, 4design is dedicated to the development of beautiful and functional products through the practise of exceptional Industrial design and product engineering. Our multidisciplinary team of designers and engineers have an obsessive eye for detail and a culture for developing insanely cool and highly technical products.

Combine this with our design passion and the result is a strong tradition of delivering award winning products and timeless designs that ensure our clients products are extraordinary in every detail.

We live in a world where innovation is key and providing the best user experience is essential. This is the difference and the difference is everything to us.

4design offers professional product design and manufacturing services across Australia including Sydney, Melbourne, Brisbane, Adelaide and Perth.

Our clients
Unwavering dedication and commitment to every client

Our focus is to build long standing partnerships with all our clients by designing superior products. Many of our clients have been with us for over 10 years and keep coming back.

We put our heart and souls into every product no matter what it is.

We have clients based all over the world from large OEM’s to smaller startups. Our commitment is always the same. We want an extraordinary product so you will succeed.

Our Awards
Globally recognised Industrial Design consultancy

Our products have been globally recognised for incredible innovation by many of the largest design institutions in the world. From the Red Dot, IF, INDEX, Chicago Good Design, IDSA to name a few. We have won multiple International and local Australian GOOD Design awards.

Our team of talented designers is constantly pursuing disruption through innovation and smart design. The results are there for all to see.

Our leaders
An experienced team of talented designers

4design is headed by Lee Liston, Robbie Wells, Will Grant and Janelle Barker. We employ the best designers with a significant amount of industry experience and provide the tools and equipment for them to create outstanding products.

Our people include product designers, graphic designers and mechanical engineers. They are the core to our business and all driven by the same values, with a passion for innovation and creation.

Director | Industrial Designer

Lee is a founding partner and one of the country’s most experienced Industrial designers with 25 years of product design experience. His accomplishments include the University Medal, Australian Product Design of the Year, multiple Red Dot, Chicago, IDSA and IF awards but his most recognised product is the design of the Opal Card Ticketing system for Transport for NSW which is now the benchmark in public transport ticketing systems.

He’s worked for companies such as Nike, Qantas, Oakley, Emotiv, Resmed, Electrolux, City of Sydney, Sydney Olympics to name a few. Lee is a proven visionary designer, with the engineering and production implementation skills to back it up.

Director | Industrial Designer

Robbie is a founding partner of 4design with 30 years’ experience as an Industrial Designer. His work has been recognised globally with the Australian Product Design of the Year, Red Dot, Chicago Good Design, IDSA, Australian Engineering and IF awards. A master designer, his knowledge and skills have been honed at some of the world’s best design companies prior to starting 4design.

Robbie has a deep knowledge of design and how this is applied to a wide variety of specialist industries such as Cyber Security, Infrastructure and Medical. Robbie leads the team at 4design with real world experience and a passion for great design.

Director | Industrial Designer

Before founding 4design, Will worked for some of the world’s largest and leading Product Design consultancies. Initially in NZ/Australia before joining Fitch in London, United Kingdom, and then onto the USA as Design Leader for a new Fitch-GE studio that he helped to establish.

During 25 years in the consultancy environment Will has worked on projects for: McLaren, Ford, Samsung, Bosch, Xbox, Sony, Lenovo, GE, Dell, Motorola and many more fortune 500 companies. His work with GE allowed him to help develop industry changing technologies and conceptual engineering.

Will’s work has been globally recognised and his clients awarded many international and domestic awards. Will’s passion is helping businesses from startups to large entities achieve business success through good design and execution.

Director | Designer

Janelle is an accomplished international award winning designer with over 25 years of experience embedded within Product Development studios and Graphic Design houses. Starting out as an Illustrator & Graphic Designer her career has been diverse including creative work in publishing, advertising, trends research, emerging technology and materials as well as product design and development.

Janelle’s diverse experience and understanding of global market trends brings a unique insight and sophistication into each new design challenge.

She has worked in New Zealand, Australia, London/Europe and the USA for a wide range of clients.